Launching Energy-R Case Study Example | Topics and Well Written Essays - 5000 words - 2

Launching Energy-R - Case Study Example It is regarded by many critics that marketing is the most crucial of all the functional aspects of the business; it can be argued that marketing is the prime means for attracting a customer, and without customers, there is little that the other departments are going to do. Marketing is important in helping the company to construct upon their corporate and business foundations, and to use them to solidify their goals. In order to further the objectives of the business, the business needs to consider the bigger picture. From the perspective of launching a product in the market, the bigger picture would entail exploring the market potential for the product, researching the competitors in the market giving particular attention to their strengths and weaknesses, coming up with an appropriate marketing strategy for the product and selecting suitable marketing channels. Moreover, it is also important to develop apposite measures for managing and supervising the launch of the product in the market. The purpose of this paper is to research the market potential for an energy drink in London, UK, and to go through the aforementioned process of launching a product. The energy drink is called Energy-R. The initial part of the paper reviews the literature explaining strategic and operational literature. There are various marketing orientations that the customers show towards the consumption of products. Functioning businesses have two main purposes. Firstly, they are working for the retention of the customers that they have attracted. Secondly, businesses are endeavoring to attract new customers and increase their clientele. There are a number of philosophies that can be implemented for the attainment of these two goals of the business. The first philosophy relates to the production concept. This means that all consumers are going to consume those products that are not only within the range of affordability but are also easily and extensively found.